Build a Marketing Strategy

Modified on: Tue, 23 May, 2023 at 3:59 PM


One of the best reasons to partner with Fy! is to take advantage of our marketing, it's where our strength lies. We have an in-house PR team, influencer team and google analytics pro's who are here to ensure your artwork get's in front of the right customers.


But whilst we're busy sharing and tagging your work to optimise as much as possible, it's crucial you also build your own marketing plan to ensure you're bringing your followers and fans to Fy! to shop for your products. Why does this help?


1) We have a referral programme so that every shopper that uses your link earns you 10% extra commission and they'll get a discount.

2) Your customers get free shipping, so this is a great way to build awareness overseas 

3) Social media engagement is a really important way to build your artist profile and find new customers

4) We have a fantastic customer service team so your followers are in good hands by shopping with Fy!

5) When launching a new collection and adding new work, sharing this as quickly as possible means more sales!


Promote your shop launch

The first step is to promote your shop launch once it's live on the platform, you'll be notified by us and you'll receive the link to refer customers in the same email. We'd suggest preparing a post across your social channels with the link and a first look at the collection. This is a brilliant way to let your followers know where to find your products, and creates a buzz around your work!



Embed your shop link 

You may use a range of different social channels to advertise your artwork, if this is the case we'd recommend setting up a LinkTree so that your followers can easily find the page they are looking for. We've listed some useful sites below we would recommend advertising your artwork on, and make sure you each your Fy! page on each of these.


Engage with social media regularly

This may seem obvious but it's one of the most efficient ways of growing your own visibility, let followers and fans know more about you and keep them up to date with new collections. We'd recommend working on a grid post or Instagram story every few days with a little more about what you've been working on. 


Our customer base is global so Fy! can be a really great place to test the market with any new designs or directions you've been working on and remember you can test different product lines too. If you've decided to create a range of phone cases make sure you share this on social to find out how much customers love them, we know they will!


We're also busy on Instagram creating stickers and assets for you to use when you share a post, create swipe up posts on Instagram linking fans to your designs, if you search #iamfy you can include Fy! Branded stickers! Remember to always tag @iamfy!



Share our promotional activity


On average during a discount promotion we see an increase in traffic of 20%, that means 20% more customers coming to Fy! to shop and buy their prints. This is the perfect time to promote your page to your followers, and if you share your referral link you'll earn an extra 10% commission! What could be better!


We will email you ahead of our biggest discounts so you have time to prepare, let us know if there's any artwork you want us to add ahead of time and get your page ready for the discount season.




Make sure you've joined our Referral Programme!


We're very pleased to let you know that to help you increase your sales, earn more and reward your existing fans we've launched our Artist Referral Programme. There is no need to sign up, simply share your link with your followers.


Benefits of the programme


  • Shoppers who use the code or link will be taken straight to your shop and get 20% off their first 7 days shopping on Fy!
  • You'll also earn an extra 10% commission on any purchase they make in their first 30 days
  • Add the link onto your social channels and the discount will automatically be activated for customers when they click through to the platform.


For more information click here.



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