Lifestyle images are instrumental in helping sell products as it allows customers to see the item in an authentic and inspiring setting. Fy! apart from other Home & Living sites. These are the images that inspire our shoppers to find items they need in their homes. Naturally items with these images perform better but it also allows us to feature products and brands on organic social and curated shops.

What are lifestyle images used for?

These images will be used on each product page and naturally items with these images perform better but it also allows us to feature the products and brands on our social media advertising and curated shops.
What are we looking for?
Lifestyle images should help inspire customers to picture the item in their space, they should:

• Feature the product in context
  
• Show functionality 
• Highlight product features/ versatility
• Use placement to acknowledge scale
• Create inspiration for the shopper

Examples

Below you can find a number of examples to help give you an indication.

If you're struggling with images that match the brief then please do reach out to the Account Management team (am_team@iamfy.co) who will be able to help assist by using our Content Creator Hub.